Belong.Life Appoints Chief Medical Officer to Support Rapidly Growing Cancer Research Platform

Noted Medical Oncologist Dr. Daniel Vorobiof Joins World’s Largest Cancer Social Network 


New York, NY – June 28, 2018 – Belong.Life, the world’s fastest-growing and largest cancer patient and caregiver social network, today announced that Dr. Daniel Vorobiof has been appointed as Chief Medical Officer. A renowned oncologist, Dr. Vorobiof brings almost 40 years of experience, previously serving as Executive Board Member of the International Committee of ASCO, (The American Society of Clinical Oncology) and the Director of the Sandton Oncology Centre in Johannesburg, South Africa.

As Chief Medical Officer of Belong, Dr. Vorobiof will head medical research conducted by the Belong social community by way of its digital patient platform, as well as lead discussions in the community regarding cancer concerns and treatment.

 “Even with the support and love of family and friends, cancer can be emotionally isolating and overwhelming to deal with,” said Dr. Vorobiof. “Belong allows people to access information and emotional support anonymously and openly, while giving them the tools needed to guide them. In this way, Belong is like a GPS for many patients’ cancer journey navigation. It is gratifying to be a part of Belong’s team, and to answer questions of urgency at every stage of their experience with cancer, providing crucial support needed to face these challenges.”

Working in medical oncology since 1980, Dr. Vorobiof is the author of more than 100 papers published in international peer-reviewed journals. He has held numerous leadership roles with U.S. and European cancer groups, including Executive Board Member of the International Committee of ASCO, Member of the Global Melanoma Task Force, European Society of Medical Oncology Developing Countries committee, and Associate Editor of Annals of Oncology Journal, among other roles.

“We are excited to welcome Dr. Vorobiof as our Chief Medical Officer,” said Eliran Malki, Co-Founder and CEO of Belong. “Dr. Vorobiof’s medical expertise is a valuable asset supporting Belong’s mission to empower cancer patients by giving them a safe, accessible place to receive important cancer-related information, emotional support, and access to a clinical trial matching program. Having Dr. Vorobiof on our team will allow us to continue our cancer research and push our mission even further, as we reach more people in need of the tools that we provide, so nobody has to feel like they are facing cancer alone.”

Belong has more than 100,000 users and is rapidly growing. The company conducts research and collaborates with leading universities, cancer advocacy groups, and other organizations. Belong recently submitted an abstract to ASCO (The American Society of Clinical Onology), which was published in the 2018 Annual Abstracts Book.

# # #

About Belong

Founded in 2015 by noted entrepreneurs Eliran Malki, Irad Deutsch and Ohad Rubin each having lost relatives to cancer, Belong is a free patient navigation app that gives voice to cancer patients and their support network to explore and better manage their treatment journey and improve quality of life. The Belong global community is a proprietary big data platform and Machine Learning technology that enables people to connect, receive and share clinical information anonymously and discuss privately life issues of urgency.  Today, Belong is the world’s largest digital cancer patient platform and is in partnership with the American Cancer Society, Colorectal Cancer Canada and others. For more information, please visit:

Download link –

Follow Belong on FacebookTwitter and LinkedIn.