For people diagnosed with serious illnesses such as cancer, the treatment period can mean a maze of emotions, appointments and medical jargon that can often prove overwhelming.
Israeli startup Belong.Life, created by the son of a cancer patient, has built an entire social media platform around the specific needs of people undergoing treatment – and their loved ones – to help navigate through this stressful time.
“We started Belong in the cancer space because it was very emotional for us,” CTO Irad Deutsch tells NoCamels.
When Deutsch’s mother was diagnosed with lung cancer eight years ago, he found that for all his experience in data and the digital sphere, he was unable to make sense of what she was going through or use his skills to provide practical help.
Determined to expand the help it offers, the company also recently introduced a virtual AI mentor to offer support and advice to cancer patients and their nearest and dearest.
The mentor is called Dave after David, the biblical king of Israel who slew the giant Goliath. After all, Deutsch says, cancer is each patient’s individual Goliath to slay.