Leadership

After losing several family members to cancer, the founders of Belong.Life launched the company to develop social and professional patient engagement networks for managing and navigating various diseases, patient journeys and patient communities. The goal was to improve access to life-saving information and create a support network to better navigate the treatment journey, improving the quality of life for people battling disease.
Belong.Life has since created the world’s largest social network for cancer patients (Belong-Beating Cancer Together) and MS patients (BelongMS), as well as BelongIBD (select countries), BelongPsoriasis (select countries) CoronApp, i-Belong and more.
Eliran Malki- CEO
- Eliran Malki is the co-founder and CEO of Belong.Life. A noted entrepreneur and business executive with a diverse technical and M&A background, Eliran has founded, financed and lead several successful companies, including More IT Resources Ltd., acquired by Dell-EMC, Veracity Ltd. acquired by EMET, and others. Eliran was named one of Modern Healthcare’s Top 25 Innovators of 2020.
Irad Deutsch- CTO
- Irad Deutsch is the co-founder and CTO of Belong.Life. A noted big data entrepreneur and patent inventor with a strong technical background, he has applied his skills and expertise in big data analytics, machine learning and NLP, to Belong’s technologies and is helping transform the way patients and physicians manage the journey.
Ohad Rubin – CFO & COO
- Ohad Rubin is the co-founder, CFO and COO of Belong.Life, with a record of three successful high-value exits and funding rounds. He has broad experience in all aspects of financial, tax, legal, administrative and operational activities
  
  Medical Director of Belong.Life
Dr. Daniel Vorobiof
- Dr. Daniel Vorobiof is the Medical Director of Belong.Life. He is the founder and former medical director of the Sandton Oncology Centre in Johannesburg, South Africa and has published more than 120 peer-reviewed articles in international medical journals.