It is no secret that Facebook, Twitter and other social platforms have become mainstream staples in most of our lives. But did you ever stop to think why that is? What is it about these networks that make them so appealing for people and turn them into something upon which we depend? The answer is, of course, a complicated one. Enough has been said about the actual product hooks these companies put into the experience that make these platforms addictive, but there is something much more fundamental, more human that keeps bringing us back: connection.